Intel is reportedly planning another 10% price increase on PC CPUs in October. The report doesn't specify whether this price increase will affect only desktop CPUs or whether mobile CPUs will also be included. Industry sources cited by the outlet say the goal is to improve gross margin rather than growing market share. The report also claims Intel is considering ending its low-margin Small Core product line entirely, which could open the door for Qualcomm and MediaTek to expand further into the industrial PC and IoT chip markets that Intel currently leads.