Institution: China Mainland Smartphone Shipments Down 1% YoY in Q1 2026, Expected to Drop Around 10% for Full Year

According to the latest research from Omdia, the smartphone market in mainland China saw a 1% year-on-year decline in 2026Q1, with shipments reaching 69.8 million units. In Q1 2026, rising component costs, particularly memory costs, prompted major vendors to increase product prices, further intensifying the downward trend in the market. Huawei ranked first with shipments of 13.9 million units and a 20% market share, maintaining its growth momentum. Apple secured second place with strong growth, followed by OPPO, vivo, and Xiaomi. With memory costs continuing to rise, Omdia forecasts that China's smartphone market will shrink by 10% in 2026.